BellSouth Auditorium
Midtown II Building
(Enter on Cypress St; east of West Peachtree, North of 3rd, South of 4th)
Parking available in lot on 4th between West Peachtree and Cypress
5:30 – 7 PM: Networking
7 – 8:30 PM: Program
MIT Forum Members: $25
TAG
Members: $25
Pre-registered
Non-members: $35
Pre-registered
Students: $10
Walk-ins: $45
Borrow from Dylan and sigh, Times, They are a-Changin’, or declare I Want My MTV, but
either way it’s clear. We are participating in nothing less than an
entertainment revolution. As happened to music, the television
landscape is changing. How and where we watch sports, shorts, sitcoms
and movies is increasingly less likely to be in our living room at a
pre-scheduled time – a migration that offers new opportunities and
posts new challenges as video distribution over the Internet begins to
replace the broadcast systems with which we grew up. In fact, IDC
recently reported that over 30% of the public is already getting their
sports-fix over the Internet. And what of those not getting
their video over the PC? Broadband service providers (BSPs) have joined
with set top box manufacturers to deliver Internet video to TVs.
This is big. “New media” companies are being snapped up as industry
stalwarts realize that they’re staring at a new reality. Despite the
predictions for a new world of video on your PC, phone, MP3 player and
even set top boxes, issues remain: how do you deliver TV-quality
content over the Internet? Who delivers it? How do you make money? Who makes money? Is this the end of the TV Star? The technologies adopted
will determine the future of what we’ve always known as television.
What are the implications for you as a consumer and as a business
person? Join the MIT Enterprise Forum of Atlanta as we examine the
challenges, implications and opportunities now in broadband broadcast.
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“TV Transformed: Moving Video & Eyeballs
from Broadcast to Broadband”
features the below representatives from the key media groups being
impacted by this transformation – publishing, advertising, online
content delivery, television and technology. |
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